One
Harvesting with Purpose
We begin by responsibly sourcing beech wood, chosen for its remarkable natural strength and sustainable growth cycle. This wood is carefully harvested and processed to ensure our environmental standards remain uncompromised.
Two
Pulping to Purest Form
The harvested wood is chipped and gently pulped through a specialised chemical process, converting the wood into a semi-liquid, viscous substance known as pulp. This step transforms raw material into the first essential layer of AuraCloud™’s unparalleled softness and purity.
Three
Precision Spinning
Our pulp is then extruded through precise spinnerets to form the fibres that are the backbone of AuraCloud™. These fibres are carefully stretched, creating the strength and flexibility that ensure each garment holds its shape while feeling incredibly light.
Four
Thoughtful Chemical Treatment
With absolute care, we treat these fibres to maximise durability and smoothness. Using a refined sodium hydroxide and carbon disulfide process, we create a unique cellulose xanthate—laying the groundwork for AuraCloud™’s luxuriously soft, moisture-wicking feel. This treatment is carefully controlled to uphold our commitment to both comfort and sustainability.
Five
Quality Aging and Maturation
After treatment, the fibres are allowed to mature and age. This essential step gives AuraCloud™ fabric its characteristic resilience and ensures it remains strong, supple, and long-lasting.
Six
The Final Weave: Spinning into Yarn
The matured fibres are spun into yarn, designed for weaving and knitting with the utmost precision. This final step transforms AuraCloud™ yarn into fabric that moves with you, supporting every step in effortless style and comfort.
From Brands Back To The Fibre - Our Blockchain Traceability Initiative
In line with our vision of fostering a sustainable, accountable future, this initiative ensures every part of our supply chain—from raw materials to final product—is verifiable and accessible to our customers. By utilising blockchain technology, we’re able to document and secure each step in the lifecycle of our products, offering unparalleled insight into how they’re made.To bring this vision to life, Auralia is collaborating with established blockchain platforms known for their dedication to traceability and sustainable practices. These partnerships allow us to provide our customers with a detailed, authenticated journey of each item, including information about material sourcing, production practices, and environmental impact. With this technology, we aim to build trust and empower our customers to make informed choices aligned with their values. This initiative is more than a step forward in transparency; it’s a promise to uphold the highest standards in ethical production and to pioneer positive change within the luxury activewear industry.Stay tuned as we unveil more details and invite you to experience this journey with us—one that brings you closer to the craftsmanship and care behind each Auralia piece.
Our Collaborators Fair Working Policy Documents
At Auralia, our commitment to sustainability extends far beyond our products. We believe that true sustainability also includes the well-being and fair treatment of the people behind every step of our production. This is why we’ve chosen to collaborate only with partners who uphold fair working policies that respect workers’ rights, promote safe working environments, and provide fair wages.Our collaborators have policies that meet rigorous standards for ethical labor, often going above legal requirements to prioritise the well-being of every employee. This includes support for fair wage practices, safe working conditions, regular audits to ensure compliance, and comprehensive health and safety programs. These standards are integral to Auralia’s own sustainable policy, which emphasises ethical sourcing and social responsibility as part of our journey toward a transparent, impactful brand.By aligning with collaborators who share our values, we aim to create a production ecosystem that not only respects the planet but also celebrates and safeguards the talents and efforts of the people who make each Auralia piece possible. This partnership underscores our commitment to both environmental consciousness and human rights, creating a legacy of positive impact in the fashion industry.