Question 1

What is a column shell and how do I style it?

Accepted Answer

A column shell is a sleeveless knit top with a raised neckline and center-front seam that creates a vertical line. Style it layered under blazers, over turtlenecks, or alone with high-waisted trousers for a minimalist, architectural look.

Question 2

Is the baby cashmere-silk blend durable?

Accepted Answer

Yes. The silk blend (70% baby cashmere, 30% silk) adds strength and drape while maintaining softness. Silk fibers increase durability and reduce pilling compared to 100% cashmere, extending the garment's lifespan.

Question 3

Can I wear the Column Shell year-round?

Accepted Answer

Yes. The lightweight baby cashmere-silk blend is breathable enough for spring/summer layering and provides warmth for fall/winter when worn under jackets. It's a versatile transitional piece for three seasons.

Question 4

What grade of cashmere does Auralia use?

Accepted Answer

Auralia uses Grade A cashmere with 14-15.5 micron fiber diameter, sourced from Inner Mongolia. This is the same quality grade used by luxury brands like Loro Piana, ensuring exceptional softness and durability.

Question 5

How much does Auralia cashmere cost compared to Loro Piana?

Accepted Answer

Auralia cashmere sweaters range from $150-$495, compared to Loro Piana's $1,200-$3,500. We achieve 3-5x lower prices through direct-to-consumer sales and transparent pricing, while maintaining the same Grade A cashmere quality.

Question 6

Is Auralia cashmere sustainable and ethical?

Accepted Answer

Yes. Auralia sources cashmere from certified sustainable farms following Responsible Cashmere Standard (RCS) guidelines. We ensure fair wages for herders and minimize environmental impact through responsible grazing practices.

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