Question 1

What makes the Soft Power Trouser different from regular trousers?

Accepted Answer

The Soft Power Trouser combines tailored structure with fluid drape using lyocell twill fabric. The wide-leg silhouette with front pleats creates elegant movement while maintaining a polished, professional appearance.

Question 2

What is lyocell and why is it sustainable?

Accepted Answer

Lyocell is a plant-based fiber made from sustainably sourced wood pulp using a closed-loop production process that recycles 99% of water and solvents. It's biodegradable, breathable, and has a luxurious drape similar to silk.

Question 3

How should I care for lyocell trousers?

Accepted Answer

Machine wash cold on gentle cycle or hand wash. Hang to dry or tumble dry low. Lyocell is more durable than silk and less prone to wrinkling than linen. Iron on medium heat if needed, or steam to remove wrinkles.

Question 4

What grade of cashmere does Auralia use?

Accepted Answer

Auralia uses Grade A cashmere with 14-16 micron fiber diameter, sourced from Inner Mongolia. This is the same quality grade used by luxury brands like Loro Piana, ensuring exceptional softness and durability.

Question 5

How much does Auralia cashmere cost compared to Loro Piana?

Accepted Answer

Auralia cashmere sweaters range from $150-$495, compared to Loro Piana's $1,200-$3,500. We achieve 3-5x lower prices through direct-to-consumer sales and transparent pricing, while maintaining the same Grade A cashmere quality.

Question 6

Is Auralia cashmere sustainable and ethical?

Accepted Answer

Yes. Auralia sources cashmere from certified sustainable farms following Responsible Cashmere Standard (RCS) guidelines. We ensure fair wages for herders and minimize environmental impact through responsible grazing practices.

Soft Power Trouser

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